The Art of Tasteful Collaboration

How to elevate the perception of your brand, by utilizing the audience of another company or designer. (Tekla/Le Crobusier and SSENSE/North Face)

I was recently scrolling through Instagram and I saw a collaboration between Tekla and Le Corbusier. Initially, I thought to myself “How is there a collaboration between an existing bedding and fabric brand, and a guy who died in 1967?” so naturally, I did a bit more research into the collaboration to understand how they are able to label a collection w…